Do you know what Digital Marketing Trends to Watch in 2022? 2022 is literally days away and we are all in the midst of planning and budgeting. It’s a whirlwind of reflection and planning, and we want to help you plan your best year yet.
Here are the Digital Marketing Trends To Watch in 2022
Here are the ones that we are watching.
- Short DIY Videos. Video is king, catch your ideal customers attention with video. Short and sweet videos that give value to your customers that show why they need you are on the top of the list for marketing in 2022.
- Transparency. Google will be curtailing the use of third party cookies by 2023, but don’t despair, this is not the end of data driven targeting. Just be transparent with consumbers and website visitors about what data you are collecting and why.
- Focus on your audience. Make your audience see the value of your product by focusing on them.
- Personalized Marketing. Show your customers/clients that you have them in mind. Make sure your marketing is tailored to a message that speaks to them.
- Conversational marketing and quality interactions.
- Automated Bidding and Targeting for PPC Campaigns. Alllow Google to use your website to target your ideal customer. While there are some demographics that you have to specify, for geo-targeting (such as age and loc but Google will comb your site and do the rest.
- Tell a real story. Make your brand/company relateable. Tell YOUR story, better yet tell the story of how you helped someone and
- Chatbots. Interact and serve your customers day or night. Chatbots can be used to schedule appointments and even help answer frequently asked questions without having someone chatting on your staff 24/7.
- Google My Business Verified Listings. Boost your businesses SEO and allow your business to show up in ‘near me’ searches. During the times of lockdowns and curfews, service companies in particular have found success with having their business listing verified by Google.
- Visual Search. We have text and voice search, but what about visual search? You are now able to upload a photo and do a Google search. It is highly competed and Google, Pinterest and Microsoft are all getting into it.
As you plan and start 2022 look at the trends to plan your strategy for the most conversions and to bring your digital marketing to the next level.
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