• Focus on Quality over Quantity

Regarding social media, it’s not about how often you post but the quality of your content. Instead of posting multiple times daily, create engaging content your followers will enjoy. This will help build a loyal following and keep your brand at the top of your mind.

• Use Video Content

Video content continues to be one of the most engaging types of content on social media. In 2024, it’s important to incorporate video into your social media strategy. This could be anything from behind-the-scenes footage to product demos. Just make sure your videos are high-quality and provide value to your followers.

• Utilize Influencer Marketing

Influencer marketing has become a popular way for businesses to reach new audiences on social media. In 2024, it’s essential to incorporate influencer marketing into your social media strategy. Find influencers that align with your brand and work with them to create content that promotes your products or services.

• Engage with Your Followers

Social media is a two-way conversation. In 2024, it’s important to engage followers on social media. Respond to is important comments and messages in a timely manner and show your followers that you value their input.

• Use Social Media Ads

In 2024, social media ads will continue to be essential to any small business marketing strategy. With organic reach on social media declining, investing in social media ads to reach new audiences and drive traffic to your website is essential.

• Stay Up-to-Date on Trends

Social media is constantly evolving. In 2024, it’s important to stay up-to-date on the latest social media trends and best practices. This could include anything from new features on social media platforms to changes in how people consume social media content.

• Use Analytics to Measure Success

Finally, it’s important to use analytics to measure the success of your social media strategy. In 2024, there will be more data available than ever before. Use this data to track your social media performance and change your strategy.

In conclusion, social media will continue to be an essential part of any small business marketing strategy in 2024. Your small business can succeed on social media by focusing on quality content, engaging with your followers, and staying up-to-date on the latest trends.

If you are looking for social media management for your business, contact us today, or if you need a handy tool that we love to use for our social media marketing, check out Pallyy.

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Check out our list of 2024 Social Media Trends

1. Augmented Reality – Augmented Reality (AR) is expected to become a key feature in social media platforms. It will enable users to create immersive experiences and interact with virtual objects in real-time.
2. Social Media Shopping – E-commerce has increased, and social media platforms are not far behind. Social media shopping is expected to become more prevalent, allowing users to purchase products directly from their favorite social media platforms.
3. Live Streaming – Live streaming has been around for a while but is expected to gain even more traction in 2024. Platforms like Facebook, Instagram, and Twitch are expected to invest heavily in live-streaming features.
4. Niche Social Media Platforms – Niche social media platforms are expected to grow in popularity. These platforms cater to specific interests such as cooking, gardening, and travel.
5. Influencer Marketing – Influencer marketing is expected to continue to grow in popularity. Brands must collaborate with influencers more frequently to reach their target audience.
6. Social Media Stories – Social media stories have become popular on platforms such as Instagram and Snapchat. This trend is expected to continue, with more platforms adopting the feature.
7. Personalization – Personalization is expected to become more prevalent on social media platforms. Platforms will leverage user data to provide more personalized experiences for their users.
8. Social Media Communities – Social media communities are expected to become more prevalent. These communities will allow users to connect with like-minded individuals and share their interests.
9. Video Content – Video content is expected to continue to grow in popularity. Platforms like TikTok and YouTube are expected to dominate video content.
10. Social Media Analytics – Social media analytics is expected to become more sophisticated. Platforms will provide more detailed analytics to help users understand their audience and improve their content.

In conclusion, these are the top 2024 trends in social media that you should be aware of. Social media is constantly evolving, and it is important to stay up-to-date with the latest trends to remain relevant.

Let us help your business with your social media needs today, book a social media strategy call with Wanderlust Digital Marketing.

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1. Develop a Content Strategy: A well-planned strategy can help you create valuable and engaging content for your social media profiles. This can include posts, images, videos, and infographics that resonate with your target audience. Make sure to vary your content to keep your audience interested and engaged.
2. Engage with Your Audience: Engaging with your audience is crucial to building a strong social media presence. Respond to comments and messages promptly, ask for feedback, and encourage your followers to share your content. This can help increase your reach and build a loyal community around your brand.
3. Use Hashtags: Hashtags are a powerful tool for increasing your reach on social media. Use relevant hashtags in your posts to make them more discoverable by users who are interested in your niche. You can also create branded hashtags to promote your business and encourage user-generated content.
4. Collaborate with Influencers: Partnering with influencers can help you reach a wider audience and build credibility for your brand. Look for influencers with a large following and values aligning with your business. You can collaborate with them on sponsored posts, giveaways, or other campaigns.
5. Analyze Your Results: Finally, regularly analyzing your social media metrics is important to see what’s working and what’s not. Use insights such as engagement rate, reach, and click-through rate to optimize your content and strategy. This can help you make data-driven decisions and improve your social media presence over time.

By implementing these strategies, you can build a stronger social media presence for your small business and reach more potential customers. Remember to stay consistent, engage with your audience, and continuously analyze your results to improve your social media strategy.

Are you ready to take your social media to the next level? Our team of social media experts would love to boost your business’s social media. You can book a consultation here or sign up for social media services here. We can’t wait to help you with even more Strategies for Boosting Your Small Business’s Social Media Presence.

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Small businesses and startups often find themselves in a dilemma when it comes to choosing the right marketing partner. While a big marketing firm may seem like the obvious choice, there are certain advantages to working with a boutique marketing agency that should not be overlooked. Here are ten benefits of using a boutique marketing agency over a marketing firm:

Reasons Why You Should Choose A Boutique Agency Over A Marketing Firm

• Personalized attention: Boutique marketing agencies are small teams that can provide personalized attention to their clients, unlike big marketing firms that often treat clients as numbers.
• Expertise in specific niches: Boutique agencies often specialize in specific industries or niches, allowing them to offer specialized knowledge and expertise that is tailored to the unique needs of their clients.
• Creative solutions: Smaller agencies often have more creative freedom to try out-of-the-box marketing strategies that may not be possible in a larger firm.
• Flexibility: Boutique agencies can quickly adapt to changes in market conditions or client needs, providing a more flexible approach than larger marketing firms.
• Cost-effectiveness: Boutique agencies often have lower overhead costs than larger firms, allowing them to offer more affordable marketing services without compromising on quality.
• Local knowledge: Boutique agencies are often based in the local community, providing valuable insights into the local market and helping clients to connect with their target audience.
• Better communication: Smaller teams mean better communication between clients and the agency, resulting in a more efficient and effective marketing strategy.
• Greater accountability: Boutique agencies are more accountable to their clients since they rely on word-of-mouth referrals and repeat business to grow their business.
• Faster turnaround: Boutique agencies can provide faster turnaround times on projects since they have fewer layers of bureaucracy and decision-making processes.
• Long-term partnerships: Boutique agencies often develop long-term partnerships with their clients, providing ongoing support and guidance as their businesses grow and evolve.

Of course, while big marketing firms may have their advantages, boutique marketing agencies offer a more personalized, flexible, and cost-effective approach that can help small businesses and startups to achieve their marketing goals.

Book Your Strategy Call With Us Today!

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Benefits of Go High Level for your Agency or Business

1. Increased Efficiency: Go High Level simplifies daily tasks and automates time-consuming processes, allowing businesses to operate more efficiently and effectively.
2. Improved Communication: With Go High Level, businesses can easily communicate with their customers through various channels, including SMS, email, and social media.
3. Enhanced Lead Generation: Go High Level offers a range of tools that businesses can use to generate leads and convert them into paying customers.
4. Better Customer Management: Go High Level makes it easy for businesses to manage their customer relationships, including tracking customer interactions, managing appointments, and handling customer support requests.
5. Increased Sales: Go High Level provides businesses with the tools they need to increase their sales and revenue, including sales pipelines, lead tracking, and deal management.
6. Streamlined Billing: Go High Level automates billing and invoicing processes, saving businesses time and reducing the risk of errors.
7. Simplified Project Management: Go High Level makes it easy for businesses to manage projects, including assigning tasks, tracking progress, and collaborating with team members.
8. Robust Analytics: Go High Level provides businesses with detailed analytics and reports, allowing them to track their performance and make data-driven decisions.
9. Customizable Workflows: Go High Level offers customizable workflows that businesses can use to tailor the platform to their specific needs and preferences.
10. Scalability: Go High Level is highly scalable, making it the perfect platform for businesses of all sizes, from small startups to large enterprises.

Get a 14-day trial today and see for yourself!

That being said, Go High Level is a powerful platform that offers businesses a range of benefits, including increased efficiency, improved communication, enhanced lead generation, better customer management, increased sales, streamlined billing, simplified project management, robust analytics, customizable workflows, and scalability. By leveraging these benefits, businesses can streamline their operations, grow their customer base, and increase their revenue.

Get a 14-day trial today and see for yourself, and schedule a call to see how we can help you get going! You can also read more about digital marketing and what you should be doing on our blog.

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Best Practices for Google My Business

• Claim your Google My Business Profile.
• Make sure every section of the Google My Business account is complete.
• Be meticulous with contact information, of course, if possible add in a tracking number so that you can see exactly what is coming in off of GMB for your business.
• Select primary and secondary categories, and add products and services.
• Select applicable attributes. These are special features that potential customers will seek out. For example, if you offer ‘Emergency service’ this would be an important attribute to select.
• Add photos and post to your profile. It is important for you to add quality photos. These photos need to be relevant to your business and services you offer. These photos will show up in Google image results and help increase engagement. One tip is to add one new photo at least every seven days.
• Get Google Reviews. The business with the highest rated and biggest number of Google reviews will most often get the call. Reviews are the #1 influence on consumer buying. It is important to request reviews after jobs or purchases are completed.
• Ask and answer questions. If customers and potential customers ask questions on your profile it’s important to answer any questions that might be asked. And of course, to help search engine optimization it is important to mention your services and important details in your replies.
• Have alerts set up so that you know when a review or a question comes in that needs to be answered. The best practice is to respond within in 24-48 hours.
• Maintain your Business Profile with a solid GMB strategy, and constantly keep even minor details updated. If you have a suite number added to your business, add it!

Be sure to read more on digital marketing here at Wanderlust.

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2022 Social Media Trends

• TikTok will continue to be huge. – There is literally an audience for everything on TikTok. Brands that continue to take advantage of this to bring their brand in front of people it might not normally be seen by.
• Social Commerce Will Just Get Bigger. – Instagram storefronts will be continue to be huge. So when desiging what your user will see put this into serious thought. Your goal should be ease for your customers so that you don’t have abandoned carts.
• Video Will Continue To Dominate. – I know this trend may seem to be repetitive across posts, but video will continue to be huge and should be part of your social media plan going forward.
• Your Primary Goal Should Be Reaching New Audiences. – One of your primary goals for 2022 should b to reach new audiences and grow your relationships with customers. With these goals in site you should also be working to boost customer service.
• Paid Advertising Will Become Essential. – Organic reach has been on the decline and the need to spend more on paid advertising has become a challenge. With the right targeting and budget you can get paid social media ads to work for you.
• Influencer Marketing Will Continue To Soar. – Customers trust the right influencers, espcially if they are condsidered experts in their field. Find the right spokepeople for your business and watch business soar.
• Local Targeting Will Become Even More Important. – Like Local SEO is for local brands and local small businesses who want to get more organic traffic, local targeting is counterpart for social media. Brands can use location based targeting to reach people locally to specific geographic locations.

Sign up for our newsletter to learn more about digital marketing and don’t forget to download our marketing checklist!

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2022 Search Engine Optimization Trends

• Refresh Content. – The easiest thing to do is publish a peice of content and forget it. Take the time to refresh older content to remove what is no longer relevant. Also, update the published date as needed.
• Automate your SEO. – Investing in software that highlights what’s going on with your SEO strategy, that automates repetities tasks ups your SEO game. And it tells you what to focus on.
• Long-Form Content Continues to Dominate. – These days instead of 2,000 words being considerd long form to stay on top. It’s looking like 3,000 words is the magic number.
• Mobile-Friendly Is a Must for Ranking. – With over 80% of people internet users surfing the web on mobile phone it ismore important than ever to make sure your content is mobile friendly.
• Check for Relevancy. – Make sure that your keywords and content is relevant for your audience.
• Improved Page Speed. – Search engines check for page speeds and makes faster relevant sites rank higher. However, this is just a win for you because you want a good user experience for your users.
• More Evergreen Content. – Content will always be king. Have a plan to keeo your site refreshed with new content to keep fresh. Evergreen content also helps position your brand or company as an expert in your field.
• Interactive Content. – Stay on top of search results with quizzes, guides, videos or anything that sets you apart from basic text. This boosts user experience and helps you again, positions you as an exprt in your field.

Sign up for our newsletter to learn more about digital marketing and don’t forget to download our marketing checklist!

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Most dos for your website, our website launch checklist

• Set up your homepage. – For WordPress the default homepage is your latest blog posts. But for your business you want to setup a static homepage to showcase your business.
• Deacitivate and delete unused plugins. Goodbye, ‘Hello Dolly.’ Does anyone actually use this one? Also removing unused plugins helps with website performance.
• Delete auto content. Hey, friends let’s get rid of that automatic ‘Hello World’post.
• Set your timezone.
• Permalinks, permalinks, permalinks. Set those permalinks. Ideally you are going to want them set as yoursite.com/post-title, I fully believe this helps with SEO and makes linking simpler.
• Turn off comments. Unless you need them for an active community. But if they are not needed, you are better off disabling them because they attract spam.
• Create/Test Your Forms. – Before going live with your site, test your contact forms to make sure they are working as expected.
• Activiate SSL Certificate and Enable SSL. – An SSL certificate boosts security and helps build user trust.
• SEO Titles and Meta Descriptions. – Having these on your site are essential for getting your site to rank on search engines. They increase organic search clickthrough rate by catching the attention of searchers.
• Set up Legal Pages. – What is required for legal pages are dependent on your jurisdiction. However, all websites should have a a privacy policy. Lucky for us these days, WordPress has a built in tool. Just visit Settings –> Privacy to get your site fixed up.
• Web anaylytics. – Web analytics will show you how many visits your site gets, and even what content they like. In addition it will tell you where your visitors come from, so it is important to have it installed from day one to start having an understanding about your visitors from the beginning.

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Basic Digital Terms for Marketing your Businss

What is digital marketing?

In simple terms, digital marketing or online marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Types of Digital Marketing

• Display Ads – Display ads are the most basic form of digital advertising. They usually show up as banners, landing pages, pop ups or flash ads on websites and mostly on blogs. The main difference between display ads and other types of digital advertising is that display ads do not show up in search results.
• Social Media Ads – These are ads or native content that show up on social media platforms, they are great because of the large number of users and ease of audience targeting.
• Search Engine Marketing (SEM) – Is based on keywords that users are already looking for, these are typically PayPerClick (PPC). The most popular platforms for these types of ads are on Google and Bing.
• Video Ads – This would be a video promoting a product or service. These can be seen on YouTube, TikTok, Social Media Platforms. They are great because they can be integrated as native or display ads. 
• Email Marketing – Email marketing is an easy way to effectively reach a target audience who is already interested in the business. This is because users have to opt-in for this content.

Digital Term Glossary

• Conversion Rate – conversion rate is the percentage of customers, or potential customers, that take a specific action.
• Push Marketing – marketing efforts that are designed to send a targeted message to a given set of potential or existing customers.
• Pull Marketing – Also known as inbound marketing, this refers to marketing efforts that are design to attract sales prospects to your website, brand, and product or services.
• Customer Acquisition – Refers to all of the sales and marketing activities involved in obtaining a customer.
• Customer Acquision Cost – this tells us the average cost of obtaining a customer. This is a formula for determining this: sales and marketing expenses / total number of customers = CAC
• Search Engine Optimization (SEO) – SEO is the process of increasing the amount of quality traffic to your website from unpaid web search results.
• Search Engine Marketing (SEM) – SEM is the process of increasing the amount and quality of traffic to your website using SEO and paid advertisements (ie. PPC).
• Impression – An impression is an instance of a piece of online content being shown.
• Clickthrough rate (CTR) –  The Clickthrough rate is the percentage of clicks a campaign receives relative to the number of impressions. A higher CTR often implies that campaigns are resonating more effectively with viewers. This formula is (clicks on campaign / total campaign impressions) X 100 = CTR
• Cost per Mille (CPM) – CPM is the cost per thousand impressions. This will be seena a lot of in Google Ad and Facebook Ad dashboards. Fun fact is Mille is the Latin word for thousand. 
• Cost per Click (CPC) – CPC refers to the cost of each click in a paid advertising campaign. 
• Customer relationship management (CRM) – This is the process of building, maintaining and enhancing an organiztion’s relationship with its customers. This also includes CRM software such as Service Titan, Field Edge, Service Fusion…etc.
• Content Management System (CMS) – CMS is a type of software that is designed to simplify the process of creating a website and publishing content. A lot of our clients are on the WordPress platform. Some others include Wix and Drupal.
• Bounce Rate – A websites bounce rate is ratio of how many users “bounce” after visiting a site. 
• Return on Investment (ROI) – This is the percentage of return made on a given investment.
• A/B Test – A/B tests are sometimes referred to split run tests where two different version of the same thing are tested and measured for effectiveness. This could be landing pages, email marketing, social media campaigns, display ads.
• Customer Segmentation – Customer segmentation also known as market segmentation is the process of categorizing and segmenting customers based on difference criteria. An example of this could be based on interests or locations. 
• Call to Action (CTA) – This is often associated with landing pages, social media posts and ads. This is typically a piece of the content that prompts the customer to act.
• Engagement – The amount of interaction an advertising piece of content gets from users.

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