Marketing your business is online can be hard if you don’t even know basic digital terms. But as your digital marketing bestie, we have the terms you need to know to take your digital marketing to the next level, or at least know the basics to talk to your digital marketer.
Basic Digital Terms for Marketing your Businss
What is digital marketing?
In simple terms, digital marketing or online marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Types of Digital Marketing
- Display Ads – Display ads are the most basic form of digital advertising. They usually show up as banners, landing pages, pop ups or flash ads on websites and mostly on blogs. The main difference between display ads and other types of digital advertising is that display ads do not show up in search results.
- Social Media Ads – These are ads or native content that show up on social media platforms, they are great because of the large number of users and ease of audience targeting.
- Search Engine Marketing (SEM) – Is based on keywords that users are already looking for, these are typically PayPerClick (PPC). The most popular platforms for these types of ads are on Google and Bing.
- Video Ads – This would be a video promoting a product or service. These can be seen on YouTube, TikTok, Social Media Platforms. They are great because they can be integrated as native or display ads.
- Email Marketing – Email marketing is an easy way to effectively reach a target audience who is already interested in the business. This is because users have to opt-in for this content.
Digital Term Glossary
- Conversion Rate – conversion rate is the percentage of customers, or potential customers, that take a specific action.
- Push Marketing – marketing efforts that are designed to send a targeted message to a given set of potential or existing customers.
- Pull Marketing – Also known as inbound marketing, this refers to marketing efforts that are design to attract sales prospects to your website, brand, and product or services.
- Customer Acquisition – Refers to all of the sales and marketing activities involved in obtaining a customer.
- Customer Acquision Cost – this tells us the average cost of obtaining a customer. This is a formula for determining this: sales and marketing expenses / total number of customers = CAC
- Search Engine Optimization (SEO) – SEO is the process of increasing the amount of quality traffic to your website from unpaid web search results.
- Search Engine Marketing (SEM) – SEM is the process of increasing the amount and quality of traffic to your website using SEO and paid advertisements (ie. PPC).
- Impression – An impression is an instance of a piece of online content being shown.
- Clickthrough rate (CTR) – The Clickthrough rate is the percentage of clicks a campaign receives relative to the number of impressions. A higher CTR often implies that campaigns are resonating more effectively with viewers. This formula is (clicks on campaign / total campaign impressions) X 100 = CTR
- Cost per Mille (CPM) – CPM is the cost per thousand impressions. This will be seena a lot of in Google Ad and Facebook Ad dashboards. Fun fact is Mille is the Latin word for thousand.
- Cost per Click (CPC) – CPC refers to the cost of each click in a paid advertising campaign.
- Customer relationship management (CRM) – This is the process of building, maintaining and enhancing an organiztion’s relationship with its customers. This also includes CRM software such as Service Titan, Field Edge, Service Fusion…etc.
- Content Management System (CMS) – CMS is a type of software that is designed to simplify the process of creating a website and publishing content. A lot of our clients are on the WordPress platform. Some others include Wix and Drupal.
- Bounce Rate – A websites bounce rate is ratio of how many users “bounce” after visiting a site.
- Return on Investment (ROI) – This is the percentage of return made on a given investment.
- A/B Test – A/B tests are sometimes referred to split run tests where two different version of the same thing are tested and measured for effectiveness. This could be landing pages, email marketing, social media campaigns, display ads.
- Customer Segmentation – Customer segmentation also known as market segmentation is the process of categorizing and segmenting customers based on difference criteria. An example of this could be based on interests or locations.
- Call to Action (CTA) – This is often associated with landing pages, social media posts and ads. This is typically a piece of the content that prompts the customer to act.
- Engagement – The amount of interaction an advertising piece of content gets from users.
Sign up for our newsletter to learn more about digital marketing and don’t forget to download our marketing checklist!
