One of the basics of promoting your business in 2022 is following social media trends. Check out these trends to help your organic social media stay relevant.
2022 Social Media Trends
- TikTok will continue to be huge. – There is literally an audience for everything on TikTok. Brands that continue to take advantage of this to bring their brand in front of people it might not normally be seen by.
- Social Commerce Will Just Get Bigger. – Instagram storefronts will be continue to be huge. So when desiging what your user will see put this into serious thought. Your goal should be ease for your customers so that you don’t have abandoned carts.
- Video Will Continue To Dominate. – I know this trend may seem to be repetitive across posts, but video will continue to be huge and should be part of your social media plan going forward.
- Your Primary Goal Should Be Reaching New Audiences. – One of your primary goals for 2022 should b to reach new audiences and grow your relationships with customers. With these goals in site you should also be working to boost customer service.
- Paid Advertising Will Become Essential. – Organic reach has been on the decline and the need to spend more on paid advertising has become a challenge. With the right targeting and budget you can get paid social media ads to work for you.
- Influencer Marketing Will Continue To Soar. – Customers trust the right influencers, espcially if they are condsidered experts in their field. Find the right spokepeople for your business and watch business soar.
- Local Targeting Will Become Even More Important. – Like Local SEO is for local brands and local small businesses who want to get more organic traffic, local targeting is counterpart for social media. Brands can use location based targeting to reach people locally to specific geographic locations.
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