Social media is an ever-evolving space that is influenced by a variety of factors. We’ve compiled a list below of trends to help your business off to the right foot in 2024, with the top 2024 trends in social media that you should be aware of.
Check out our list of 2024 Social Media Trends
- Augmented Reality – Augmented Reality (AR) is expected to become a key feature in social media platforms. It will enable users to create immersive experiences and interact with virtual objects in real-time.
- Social Media Shopping – E-commerce has increased, and social media platforms are not far behind. Social media shopping is expected to become more prevalent, allowing users to purchase products directly from their favorite social media platforms.
- Live Streaming – Live streaming has been around for a while but is expected to gain even more traction in 2024. Platforms like Facebook, Instagram, and Twitch are expected to invest heavily in live-streaming features.
- Niche Social Media Platforms – Niche social media platforms are expected to grow in popularity. These platforms cater to specific interests such as cooking, gardening, and travel.
- Influencer Marketing – Influencer marketing is expected to continue to grow in popularity. Brands must collaborate with influencers more frequently to reach their target audience.
- Social Media Stories – Social media stories have become popular on platforms such as Instagram and Snapchat. This trend is expected to continue, with more platforms adopting the feature.
- Personalization – Personalization is expected to become more prevalent on social media platforms. Platforms will leverage user data to provide more personalized experiences for their users.
- Social Media Communities – Social media communities are expected to become more prevalent. These communities will allow users to connect with like-minded individuals and share their interests.
- Video Content – Video content is expected to continue to grow in popularity. Platforms like TikTok and YouTube are expected to dominate video content.
- Social Media Analytics – Social media analytics is expected to become more sophisticated. Platforms will provide more detailed analytics to help users understand their audience and improve their content.
In conclusion, these are the top 2024 trends in social media that you should be aware of. Social media is constantly evolving, and it is important to stay up-to-date with the latest trends to remain relevant.
Let us help your business with your social media needs today, book a social media strategy call with Wanderlust Digital Marketing.
